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ELRU Advisory
VP of Everything. Because someone has to be.
I know, it’s catchy and it doesn’t say anything. My wife’s told me. Here’s the plain version: I’m a fractional marketing consultant who also handles data and operations, because twenty five years in advertising taught me that nobody actually does just one thing.
Why “VP of Everything”?
Here’s what it actually means. Twenty five years in advertising, and I never did just one thing. Data one day, media strategy the next, and a lot of time standing between the client and IT going “okay, when they say make it pop, here’s what they actually mean,” then turning around and translating the developer back into English. Nobody called that a job title. It was the job.
Think of me as a fractional CMO, a data person, and an operations mind, rolled into one, minus the three separate invoices.
Business is business. The industry is just the vocabulary. Your CFO knows the numbers, your CMO knows the marketing, your CTO knows to shut it down and restart it, and nobody, I mean nobody, is looking at the other seven things around them and how each one smacks into the next. That’s the seat I’ve always sat in. Jack of all trades, master of all the jacks.
No jargon. No report that leaves you wondering what to actually do Monday.
Find your starting point
Marketing and operations help for small business owners
The business is working, but something keeps wobbling. The marketing isn’t turning into revenue, the data’s a mess, or every decision in the building still lands on your desk because you’re the only one who sees the whole thing.
I’m not going to walk in and tell you to rebuild everything from scratch. I’ve cleaned up CRMs that looked like my garage. We start with the smallest problem that actually moves the needle, and we go from there.
We might talk about: marketing strategy, revenue operations, campaign performance, customer data, or the gap between what the plan says and what actually happens every Tuesday.
Going fractional, when you’re the experienced pro
You know exactly what you’re good at inside an organization. Explaining it outside of one is a completely different problem, and I’ve met a lot of CFOs and CTOs twenty-five years into a career with no idea how to talk about themselves once the title stops doing the talking for them. I get it. I can write your resume in a page and a half. Mine’s seven pages.
If you’re going fractional or moving into advisory work, we can talk through what you actually bring to the table, who needs it, and how to say that out loud without sounding like a corporate bio.
We might talk about: your positioning, the work you actually want to do, the people you want to help, and what a practical first step looks like.
How we could work together
Ask. Analyze. Fix. Move. That’s the whole method, and here’s how it plays out.
We talk for fifteen minutes. I ask the questions your friends won’t ask you, because your friends like you. You walk away with one thing you can actually fix this week.
If it’s bigger than one conversation, we scope a short-term plan together. Think of it as a revenue operations consultant engagement: audit, cleanup, a 90-day plan, built around whatever the actual problem turns out to be.
And if you want someone in your corner on an ongoing basis across marketing, data, and operations, we can talk about that too.
One win, then the next one’s easier. That’s it. That’s the whole trick.
Who I’m good for, and who I’m not
Who I’m good for: small business and agency owners under fifty people wearing every hat in the building, and anybody twenty-five years into a career who wants the next ten to look different.
Who I’m not good for: anybody who says “circle back.” What are you circling? And anybody looking for a $997 course. There’s no course. The product is me.
About Eddie
I’m Eddie Wilders. In 2019 I had my fill of agency life. I wanted to be the guy at the three o’clock pickup, not the guy on the six-thirty train, so I named this company after my daughters and went out on my own. Best decision I’ve made, and I’ve made a lot of them.
Since then it’s been data management, revenue operations, marketing strategy, and a lot of conversations with people who’ve spent a career being excellent at something they’ve never had to explain out loud before.
I also produce three school musicals a year. Seventy third graders, one stage, three grand for costumes. Come tell me your operations problem is hard.
I talk in human. I write the way I talk, run-on sentences and all, and I’m not fixing that.
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Consultation
What’s the thing you keep coming back to?
Reach out. Promise there’s no pitch at the end. If I can’t help you, I probably know somebody who can, and if I don’t, I’ll Google it like a normal person.
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